Sell Your Home With Confidence

A wooden boardwalk leads to a beach with a pier extending into the ocean.

Free Market Analysis

Living room with large windows and a view of a waterfront neighborhood.

Factors for Selling

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Preparing Your Home for the Market

Compact kitchen with white cabinets and mint green backsplash.

Ready to List?

Free Market Analysis

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Factors for Selling

How Long Will It Take to Sell Your Property?

Some properties sell in a few days; others may take several months. By recognizing the factors that influence marketing a home, we can significantly control time on the market.

A Proper Balance of These Key Market Factors Will Expedite Your Sale

Location:
Location is the single greatest factor affecting value. A neighborhood’s desirability is fundamental to a property’s fair market value.

Competition:
Buyers compare your property with others in the neighborhood and assess value based on properties currently available on the market.

Timing:
The real estate market may favor buyers or sellers. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed for each property.

Condition:
The condition of the property affects both price and speed of sale. Optimizing its physical appearance and preparing in advance for marketing maximizes value.

Terms:
The more flexible the terms, the larger the market, the faster the sale, and the higher the price. Terms should be structured to meet your objectives for successful marketing.

Price:
If a property is not properly priced, a sale may be delayed or even prevented. Reviewing the comparative market analysis helps determine the best possible price.

6 Factors That Influence Your Listing Price:

1.Market conditions
2.The terms you offer as a seller
3.Exposure
4.Comparable properties: pending sales, recent sales, and active competition (are these being shown or receiving offers?)
5.Features of your property (updated or in need of work?)
6.Your motivation as a seller

4 Factors That Have No Impact on Current Value

1.What you paid for the property
2.Certain investments you may have made in the property
3.What you want to net from the sale
4.Opinions of those outside the industry regarding the property’s worth

Bright kitchen with white cabinets and a wooden window frame.

What Makes Your Home Valuable?

Highlighting the unique features and benefits of your home is essential to ensure it receives the value it deserves. To do this, it’s important that we get to know your home as well as you do. Let’s explore what might be most attractive about this property to potential buyers:

  • WHAT made you buy this home?
  • WHICH features of the home have you enjoyed the most during your time here?
  • WHAT features might a typical buyer overlook when walking through?
  • WHAT other features or benefits should be highlighted?

Preparing Your Home for the Market

97% of consumers use the internet and online resources to begin their home search, and 94% of consumers view photos and virtual tours before scheduling an in-person tour with an agent. We live in a digital world, so it’s important to choose an agent and firm that can represent your property at its highest quality.

Here are some suggestions to get your home ready for photos, videos, and virtual tours to ensure effective marketing:

Pathway leading to a calm beach on a clear day.

Inside

  • Remove all unnecessary objects throughout the house.
  • Clear all items from kitchen countertops.
  • Remove items from bathroom countertops and commode tops.
  • Ensure tubs, showers, and toilet bowls are clean and free of mildew.
  • Replace burned-out light bulbs with new ones.
  • Patch walls and touch up paint where needed.
  • Remove unnecessary clutter such as extra furniture, knickknacks, or pictures. Minimalism helps buyers visualize their belongings in the home.
  • Rearrange furniture, if needed, so spaces feel open and comfortable.
  • Make sure carpets and floors are clean.
  • Remove cobwebs and clean windows, ceilings, and chandeliers.
  • Address any repairs you are capable of handling before listing.

Outside

  • Walk around the perimeter and remove discarded wood, pet toys, and other debris.
  • Ensure gutters are clean and functional.
  • Clear patios and decks of unnecessary items.
  • Make sure outdoor furniture is clean and inviting.
  • Inspect paint and touch up as needed.
  • Weed and mulch where necessary.
  • Check exterior handrails, window screens, doors, and walkways for safety.

Ready to List?

As a seller, you will be asked many questions about your home before and during the listing and sales process. The following items are common questions, and having this information on hand will help ensure a smooth transaction:

Age of Major Systems

  • Roof (Is it fortified? Do you have a certificate?)
  • HVAC (How many units? When was it last serviced?)
  • Septic system (age and date of last pump-out)
  • Water heater

Fuel Tanks on Property

  • Are they leased or owned?
  • Location of tanks
  • Location of tanks
  • Are you on a well or city water system?

Termite Protection

  • Do you have a termite contract?
  • If yes, with which company?

Leased Items

  • Cable/Wi-Fi equipment
  • Satellite dishes
  • Keyless entry locks
  • Security systems
  • Do your furnishings convey? If so, are there any exclusions?

Mortgage Information

  • Do you have a mortgage on the property?
  • If yes, who is the lienholder and what is the approximate balance?
  • A copy of a survey, if available.
  • A list of recent improvements or updates made to the property.
  • A copy of your insurance declaration pages.

List of Current Vendors/Service Providers

  • Pool/spa cleaning and maintenance
  • Landscaping
  • Pest control
  • General maintenance
  • Propane/gas
  • Trash/sewer
  • HOA contact
  • Management company, if applicable
  • HVAC company
  • Septic company
  • Other relevant service providers